You might know Yema, the most famous French watchmaker, for its emblematic dive watch, the Superman. But there’s more to the brand than the Superman. In recent years, Yema has undergone an impressive change and has developed a large collection of accessible sports watches. With the Urban collection, however, it’s no longer about ultra-focused watches […]
The coming weekend the entire motorsports world will be focused on the town of Le Mans, in France, for the 2023 edition of the famous 24-hour endurance race. In what is a centennial year for the legendary event, Yema will be lining up on the starting grid (proverbially speaking) with the Alpine Endurance Team. To […]
With summer just around the corner, it’s that time of the year again when we start planning our much-awaited sunkissed break from work. Part of the joy for many is figuring out where to go, what to do and, as the watch lovers we are, what to wear on your wrist! And with that in […]
The Yema Superman is undoubtedly one of the most emblematic watches ever produced by the French watchmaking industry, with a recognition that goes far beyond its country of origin. Launched in the early 1960s, it was a typical skin-diver watch, a serious instrument for recreational diving enthusiasts, back then, a flourishing market. After some years […]
Very few of us watch nuts are fortunate enough to hunt down and acquire tourbillons, minute repeaters or perpetual calendar watches. There’s no denying the appeal of such complex mechanical marvels, but there’s just as much fun (if not more) to be found on the lower end of the spectrum. And while we’ve compiled many […]
Although the French brand Yema have never stopped producing watches since their inception in 1948, their lapse into relative obscurity during the ‘80s-‘00s has to qualify them among the best brand revivals of the 21st century. Professional divers, racing chronographs, and even space-faring pilot pieces are classics of the Yema catalogue, but the Yema Urban … Continued
The post HANDS ON: The Yema Urban Field combines a premium feel with vintage vibes appeared first on Time and Tide Watches.
The post HANDS ON: The Yema Urban Field combines a premium feel with vintage vibes appeared first on Time and Tide Watches.
Except for a couple of watches that stood out from the crowd, such as the Wristmaster with the in-house micro-rotor movement, the French brand Yema is all about utilitarian, professionally oriented watches. The Superman dive watch, the Navygraf for navy crew or the Flygraf for pilots… They are all built for a specific mission. However, with […]
French watchmaking company Yema has been on the resurgence in the past few years, with a range of historically inspired and very well-built tool watches. Add in the factor of in-house constructed movements for some collections, relatively affordable prices and partnerships with both the French Air Force (Armée de l’Air) and the French Navy (Marine […]
Since 1948, Yema has been producing reliable sports watches that come with a unique visual DNA. Best known for the Superman Heritage diver, Yema has been producing many types of chronographs over the past few decades. From Meca-Quartz to full automatic, the French brand releases a new collection every year, if not more often. Each … Continued
The post The new Yema Rallye 5 Turbo goes deep into French car racing appeared first on Time and Tide Watches.
The post The new Yema Rallye 5 Turbo goes deep into French car racing appeared first on Time and Tide Watches.
Probably the best-known watch ever produced on French soil, the Yema Superman has been recently resurrected by the brand. Relaunched in 2018 with a faithful re-edition, Yema is now on a mission to upgrade its cult watch without altering what makes it so appealing: its emblematic design. First seen with the Superman 500, this evolution […]