HANDS-ON: The Yema Rallygraf Meca-Quartz is one of the best budget racing watches around
Since I first wrote about the French brand Yema in 2020, they have come a long way in both their catalogue and their audience. New in-house movements, bronze cases, and expansion of their core ranges are all effects of their vast popularity and brand status beyond the micro. Although some of those new releases have … Continued
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The post HANDS-ON: The Yema Rallygraf Meca-Quartz is one of the best budget racing watches around appeared first on Time and Tide Watches.
In the realm of microbrand watches, Kickstarter has long been a preferred platform for launching new models, and even entirely new brands. It can be a sort of marketing test-bed for a fledgling brand, or a lower-risk method of funding production runs for more established ones. It’s pretty simple, really. If no one’s interested in … 
One of the things that sets Yema apart from their competitors, whether you ever considered them a microbrand or not, was that they had their own affordable in-house movement. The YEMA2000 was definitely an improvement upon the off-the-shelf calibers from ETA or Sellita that we would expect to see, however its use was more of … 
One of my very first articles for Time+Tide was a short overview on Yema and their key models, and since then their growth has been meteoric. Although they now hardly need any introduction as one of the most popular microbrands, the French brand has mastered their own niche within the dive watch scene. Both then … 