The new Yema Rallye 5 Turbo goes deep into French car racing
Since 1948, Yema has been producing reliable sports watches that come with a unique visual DNA. Best known for the Superman Heritage diver, Yema has been producing many types of chronographs over the past few decades. From Meca-Quartz to full automatic, the French brand releases a new collection every year, if not more often. Each … Continued
The post The new Yema Rallye 5 Turbo goes deep into French car racing appeared first on Time and Tide Watches.
The post The new Yema Rallye 5 Turbo goes deep into French car racing appeared first on Time and Tide Watches.
Since I first wrote about the French brand Yema in 2020, they have come a long way in both their catalogue and their audience. New in-house movements, bronze cases, and expansion of their core ranges are all effects of their vast popularity and brand status beyond the micro. Although some of those new releases have … 
In the realm of microbrand watches, Kickstarter has long been a preferred platform for launching new models, and even entirely new brands. It can be a sort of marketing test-bed for a fledgling brand, or a lower-risk method of funding production runs for more established ones. It’s pretty simple, really. If no one’s interested in … 
One of the things that sets Yema apart from their competitors, whether you ever considered them a microbrand or not, was that they had their own affordable in-house movement. The YEMA2000 was definitely an improvement upon the off-the-shelf calibers from ETA or Sellita that we would expect to see, however its use was more of … 
