No one can overlook the importance of the El Primero – both the movement and the watch – when it comes to chronographs. In 1969, the El Primero was one of the first automatic chronographs to be launched. And, in addition to that, the watch fitted with it, the Zenith A386, was very good looking. […]
Beyond the classical black and silver, colours are trendier than ever in watchmaking. Blue, salmon or even green have been widely used by watch brands to dynamise their timepieces. One colour remains, however, rarely applied to horology: violet. Being the visible colour with the highest frequency (according to the concept of perceivable light), violet proved […]
At first, you might think that this new watch is a vintage re-edition of the iconic 1969 El Primero A386 – which it is, and that’s already quite something, as this one is stainless steel. But this watch is actually much more. First of all, it will be the final version of the A386 available […]
Black has a weird attraction. Black is timeless and classic. Black can be discreet or bold. And the watchmaking industry knows it as blacked-out watches are highly popular and widely available today, but not all models wear black as well as others. Today, we’ve listed some of the best recently launched black watches, versatile pieces […]
The chronograph, one of our favourite features and one of the most complex types of movement around, continues to be one of the most popular and practical complications. Chronographs can be started, stopped and reset to measure short (or longer) intervals of time. Over the years, these were adapted and rethought into specialized tools. Being […]
Part of the first automatic chronograph calibres to hit the market back in 1969, the Zenith El Primero is still regarded as one of the best and most accurate chronograph movements ever created. Back then, a trilogy of El Primero-powered watches was launched: the A384, A385 and A386. In the frame of the celebration of […]
The Elite Classic represents Zenith’s vision of the elegant dress watch. Being the less famous sibling of the El Primero movement, it was long overlooked. But earlier this year, the brand from Le Locle revealed its completely revamped take on the Elite. It was received with praise. As I happen to own the previous generation […]
After the “bomb” that was dropped by Rolex, Tudor, Patek Philippe, Chopard and Chanel earlier this week, concerning their decision to leave Baselworld, there is no longer any doubt about the (low) relevance of Baselworld for major brands. Subsequently, we have just been told that all four LVMH Brands, those from the watch Division – […]
The natural affinity of cars and chronographs is a relationship that has long been exploited with countless sponsorships involving watch brands and fast cars/racing events. Zenith and the famous British manufacturer Land Rover hooked up in 2016 and since then a variety of watches have marked this alliance: the rugged yet understated El Primero Range […]
Year after year, the publication of the annual results of LVMH is no more a surprise… Growth has become the norm for the world’s largest luxury group, which operates in multiple businesses such as fashion, wine, perfumes, selective retailing and, of course, watches and jewellery – the group is the owner of Bvlgari, Hublot, TAG […]