If you were to ask your fellow watch-lovers what they thought was the ultimate, chic dress watch for men (or women), I would be confident in saying that the Cartier Tank – in one of its many variations – would feature very high on the list. Versatile, distinctive and instantly recognisable on the wrist, the Tank is, without doubt, one of the most unconventionally iconic watch designs of all time. So much so, in fact, that it’s hard to believe the ageless Tank turns 100 this year. Today, we’re looking back to where it all began, to celebrate not only everything the Tank has achieved for Cartier but also to try and understand what goes into making an icon.
