The Bulgari booth is among the most grand at the Baselworld fair. Opposite TAG Heuer at the entry to Hall 1, it is a glittering sentry to what was only a few years ago the highlight of the yearly calendar for the world watch industry. Peak glamour. Peak PR. Peak hype. As of this morning, it – like so many other brands – will no longer be there in 2020. The move will continue to literally change the face of the fair, which in 2019 had an open space where the enormous, central Omega booth used to be. Organisers will have another major void to fill in a short space of time. In a statement this morning, Bulgari has cited concerns around the spread of Coronavirus as the reason for the late move. The CEO of Bulgari, Jean-Christophe Babin, has not, however, ruled out participation in 2021. “We are obviously disappointed not to participate in 2020, but as told already in past, we remain open for 2021 onwards to continue with Baselworld and we will take our decision by June 2019 once Baselworld 2021 concept, dates and costs will be clarified. We also wish to continue to collaborate as much…
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