Seiko 5 Sports has just announced a global digital campaign, “CUSTOM WATCH BEATMAKER” which will run from October 19, 2020 to the end of January 2021. Having just gone through the process, this is a super fun customisation process that also has you name your bespoke watch. A track created for the campaign by an up-and-coming artist is then paired with your watch. I called mine the ‘Sam Sparro’, and that should give you some clues about its jam. Black and gold, baby. Users can create their original model by selecting watch parts such as the bezel, case, dial, hands and band. They can then also vote for their favourite model, and have theirs included in the selection of original custom watch designs. Eight musical artists have taken inspiration from the Seiko 5 Sports to create 32 original tracks for this campaign. The watch selected as the most popular model will be released globally in the future. That’s one hell of a bragging right. Get amongst it here. Step 1. Choose the bezel Step 2. Choose the hands Step 3 & 4. Choose the case and strap Step 5. Name it!
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