DOXA is a Swiss watchmaker deeply submerged in the annals of dive watch history. It all started in 1967 at the world watch fair, Baselworld, where, after three years of painstaking research and development, DOXA unveiled the SUB 300 – the first dive watch of its kind. Water resistant to 300 metres, the 45mm case was hewn from a solid piece of stainless steel, ensuring case construction was impervious to water. The SUB 300 was also the first DOXA to feature the now quintessential “DOXA Orange” dial. The fit-for-purpose dive watch quickly rose to prominence in the professional diving fraternity and it became the watch of choice for the most prolific underwater diver of the 20th century, Jacques-Yves Cousteau. According to Cousteau, he favoured the arresting bright orange over any other colour due to its superior legibility in the murky depths of the ocean. In fact, Cousteau was such a fan of the dive watch and the highly legible orange dial that, before long, not only the Frenchman but also his entire “Calypso” diving squad were wearing the SUB 300. And Cousteau believed in the product so resolutely that his company, U.S. Divers, even became the sole distributor for DOXA…
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