Some boardroom discussions would be fascinating to observe. The brand decisions presumably make sense at the time, but can appear a little odd to the rest of us. Every so often, however, a brand makes a bold play to distinguish itself from its price-point competitors and it kind of works. Sometimes because the brand chose credibility and congruity over celebrity status, and other times because it’s so wacky, it’s hard to forget (and thus achieving its objective). So, let’s get to know a few watchmaking ambassadors from lesser followed sports. How good a fit do you think these men and woman are for the brands they represent? Breitling: Luke Bannister – Drone pilot It would be easy to treat this appointment cynically, but it seems likely that as little as drone racing had to do with watchmaking’s past, it may well have a fair bit to do with its future. As aviation evolves, so too must aviators. Luke is Breitling’s spokesperson for the next generation. Chamberlain: Stuart Bingham – Snooker This partnership is enough to put Chamberlain on the map (even if it is just for Bingham’s adorable mug shot on the website). The 2015 World Champion may not have…
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