EDITOR’S PICK: TAG Heuer’s new breed – the Carrera Heuer 01

Editor’s Note: These days TAG Heuer’s contemporary new Carrera is a defined part of the watch landscape – coming in a wide range of colours and materials and decked out with diamonds and tourbillons. There’s even a slightly smaller 43mm version. It’s easy to forget just how surprising and ‘new’ this design was when it was first released back in 2015. This is what we thought then. The story in a second: The TAG Heuer Carrera Heuer-01 is emblematic of TAG Heuer under the stewardship of Jean-Claude Biver; a bold new look at a bold new price. The press release description of the Heuer 01 is “The backbone of the new collection” – it’s the first watch in a series that will do the heavy lifting in terms of changing the general perception of who TAG Heuer are and what sort of watches they make. And speaking of lifting, look at this thing. It’s never skipped a leg day in its life. In the metal, it is built. But marketing aside, this absolutely is the watch that embodies Jean-Claude Biver’s vision of TAG Heuer. In the words of Guy Sémon, General Director, the Carrera Heuer 01 is “the first opus…

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