Editor’s Note: A few weeks ago I received a surprising email. It was a press release from TAG Heuer, announcing an 18-carat rose gold version of their Connected Watch. I was surprised because this came just weeks after all mention of the much-hyped solid gold Apple Watch Edition silently disappeared from Apple’s site, replaced by the much more attainable ceramic version. It begs the question, can TAG Heuer succeed where the mighty Apple didn’t? And what does success look like here? Then again, I suspect TAG aren’t doing this for sales per se, but simply because they can. Either way, we felt it was a good reason to take another look at the Connected, which, according to Jean-Claude Biver, is the most successful single reference they’ve ever made. The story in a second: TAG Heuer’s Swiss-designed smartwatch has been touted as the ‘traditional’ watch industry’s much-hyped answer to the Apple Watch – but what’s it like in real life, on the wrist? And not just for a minute, a week… I’ve been reviewing watches for going on eight years now, and I’ll confess – the TAG Heuer Connected is the first watch I’ve worn that has stumped me. Not because of any concerns with comfort or quality, but…
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