Editor’s note: One of the questions we constantly get asked is about watches as investments. And while there’s no doubt that watches are being increasingly seen as a viable category for investment, In this piece originally written last year Sandra argues that it’s not a path you should go down — especially with new watches. Read on. Being in the watch writing line of work, it’s no great surprise that friends and acquaintances often ask me for watch-buying advice. Call it an occupational hazard, call it a compliment that they should consider my advice worth seeking, but (unlike a doctor friend, who gets irritated by being asked for free clinical advice at dinner parties) I never tire of talking about watches. But something has changed: as watch auction prices have gone relentlessly up over the past few years (not to mention the retail prices of many brands), the two questions I’m most often asked are: “I’m tossing up between an X and a Y [pick any two modern watch brands]. Which one is going to hold its value better?” And: “I’d like to buy vintage and I can’t afford a Daytona or a Patek, so which other brands would make…
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