EVENT: 3 ‘Very Rare’ moments, according to Moser’s Bertrand Meylan

In our office it’s easy to get a little jaded to the wrist-sized awesomeness that visits the office on the regs. But last week our sense of wonder was well and truly present as H. Moser’s Bertrand Meylan dropped in before the Melbourne leg of his Australian roadshow. We were blown away because he had with him what seemed to be the entire Moser collection. Venturers, Pioneers, Alps – you name it. He even had a few special pieces that we can’t tell you about … yet. And in between photo sessions (I’ve rarely seen our photographer Jason look happier) and table tennis battles, I found some time to chat to Bertrand about all things Moser. Now, I’ll admit, I was a little wary in preparing for this one. I’ve seen how his brother Edouard handles generic marketing ideas, so I suspected I’d get similar treatment if my line of questioning turned to the old favourites of production numbers, SIHH vs Baselworld, and anything involving DNA. So I thought I’d ask some lol-worthy-yet-ultimately-insightful questions about the brand’s Very Rare tagline. Things like “fine art is also very rare — what’s the art world equivalent of Moser?” (I reckon Rothko FWIW).…

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