With a great tagline comes great responsibility, and last night Tudor lived up to theirs by daring to launch their 2017 collection in the midst of Australia’s most controversial art festival, Dark Mofo, in Hobart. Talk about being #borntodare – this was a night with far fewer boundaries than usual for a luxury watch event. The guests tumbled from a fine dining experience at Franklin restaurant down a rabbit hole of scenes and settings that were, in as few words as possible, a David Lynch movie come to life. Whole buildings were converted into experiential art spaces that might include nude yoga, a blasting punk gig by Pussy Riot, a ‘real’ tennis exhibition match in an indoor court built in the mid-19th century, and a rave where people were encouraged to lie on a floor and have pebbles poured over them. 1. There was no real agenda or schedule Can you imagine? A Swiss watch event with no meticulous itinerary? Crazy. Town. This was not a tightly choreographed whistlestop tour of weirdness – guests were encouraged to disappear and do things by themselves. It was not a breath of fresh air as much as a gale force wind that left everyone…
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