Wherever Aishwarya Rai Bachchan goes in India there is a monumental crowd surge, and it was no different in Sydney at the weekend when Longines launched their flagship boutique in Australia and celebrated their starring role in the upcoming Commonwealth Games. Some local Indian film fans had brought their entire clans and staked out a viewing spot when the Queen Victoria Building opened that morning, even though the superstar was not due to arrive until 6.30pm. The press scrum was on when the world-famous beauty made her entrance, flanked by intimidating security, followed by countless hands launching mobile phones high. But the crowd was in respectful awe; there was no pandemonium. As Longines’ Ambassador of Elegance welcomed her audience with the Hindu greeting, Namaste, the crowd listened intently to their icon. Alongside Juan-Carlos Capelli, Longines Vice President and Head of International Marketing, Rai Bachchan graciously held the 2018 Queen’s Baton aloft, after it was handed to her by Australian high jumper Amy Pejkovic. “The pleasure is all mine being here this evening,” she smiled. “Thank you Longines for having me enjoy this wonderful little adventure of receiving the Queen’s Baton. It’s been a privilege for me receiving the baton.” She…
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