EVENT: Ferrari celebrates 70th birthday with best possible party wingman, Hublot – week-long bash ensues

Usually, an event recap refers to one single event. This one, however, details a week-long bash during Melbourne’s Motorclassica that saw the town literally painted red when the Royal Exhibition Building was lit up in a bold Italian red, with Hublot and Ferrari logos stamping the iconic site. It also included the largest ever convoy of Ferraris ever assembled in Australia, and a hell of a party to reveal the new LaFerrari Aperta in the Melbourne Docklands. Last, but certainly not least, was a new watch co-designed by Ferrari and Hublot, the extremely limited Techframe Ferrari 70 Years Tourbillon Chronograph. Remember, this was a 70th. If this is what the two brands mustered for a birthday party, just imagine what they would have done for a buck’s night. Hublot has a long-standing global alignment with Ferrari and it’s as perfect a match as any between watch and vehicle, with both marques striving to change their respective niches with technology and flair. The Drive What is the collective noun for a group of Ferraris? May we suggest a ‘growl’? That’s exactly what the idyllic lake and seaside suburb of Albert Park heard when more than 100 Ferraris took to the M1 on…

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