Everose and moss – is this still the hottest Rolex Day-Date on the market?

Editor’s note: On its own, a Rolex is a power move. A precious metal Rolex more so. A Day-Date? Now you’re talking? The Day-Date 40 in Everose with a green dial? Winner winner.  It’s no real surprise that Rolex — the world’s most reputable brand — is a class act. For me this was proven when I saw the beautiful new green-dialled Day-Date 40 on the first day of this year’s Baselworld fair. That class factor was cemented when I discovered the watch was available in stores on the very same day of its release. Not many brands could pull off a move that smooth. On the surface, this is a new variant of last year’s Day-Date 40 (a watch we’ve already covered in some depth) with a dial Rolex is calling ‘olive green’. But it’s more than that. This year marks the 60th anniversary of the Day-Date’s introduction — six decades over which it’s become synonymous with leadership and success — so this new iteration is something special. It’s available in Everose gold and white gold versions, and we suspect that the wait list will be lengthy. As far as the watch goes, it has all the grace, charm and impeccable pedigree of the regular…

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