Dust off your fedora Indiana, we’re going into the archives… Longines is a brand whose history the Time+Tide team has delved into before – pretty much every time they release an often best-in-show heritage reissue – and frankly, we haven’t been able to get enough. That’s because, while Longines has one of the most impressive archives of watches in existence, as well as countless accolades for timekeeping achievements, the brand has always kept relatively quiet about it. That all changed in January with the announcement of the ‘On This Day’ campaign over at longines.com – which was around the same time we became involved. How? Well, we’ll be choosing our ‘best of’ from each month of memories and wrapping them into short videos that tell the story. In Episode 1, we set the scene at Saint-Imier in 1832…
The post EXCLUSIVE: Get excited, Longines to work with Time+Tide on year-long access-all-areas video project called The Longines Time Machine! appeared first on Time and Tide Watches.
