When it comes to partnerships, there are a few routes watch brands typically embark on. There’s the celebrity ambassador, which is often little more than name awareness and a few key appearances. Then there’s the high-profile event tie-in, which usually results in a limited edition with a few dial tweaks. And there’s the organisational partnership, which, in its best form results in two like-minded parties creating something that benefits all involved. It’s this last model that Oris tends to opt for, and they do it well. Oris Australia has a strong track record in supporting charitable organisations, notably their work around the Great Barrier Reef, but also their partnership with the Royal Flying Doctor Service – a comprehensive air ambulance service that provides primary healthcare to people living in rural and remote communities, across a swathe of Australia encompassing 7.13 million square kilometres. It’s essential work that the RFDS has been undertaking since 1928, which Oris has been actively involved in since 2013, releasing the first generation of the Royal Flying Doctor Service watch, as well as providing ongoing support. Today Oris and the RFDS unveil the second generation of the RFDS watch, in the perfect setting of the Avalon Airshow. And it…
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