Editor’s note: A couple of years ago, life got a lot easier for the Melbourne Rolex collector. Rolex Australia blessed the coffee-obsessed city with a shiny new service centre, a move that made the already appealing prospect of buying a Rolex even more appealing, with the knowledge that a repair would be as pain-free as possible. Let’s take a look back at when Felix got to visit the centre shortly after it opened. One of the biggest issues in this industry is what happens to a watch long after it leaves the boutique on the wrist of its happy new owner. Aftersales support and servicing may not be as glamorous as releasing shiny new watches, but it matters. A lot. There’s no quicker way to ruin goodwill towards a brand than with a negative service or repair situation and, from the anecdotal stories I hear, it’s happening all too often, with common complaints including long wait times, unexpected costs, and processes that can be baffling in their bureaucracy. Still, it’s easy to see why aftersales support doesn’t get the attention it deserves. There are no immediate returns to be had by investing in servicing. If you had to sign off…
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