The watch industry can sometimes feel a bit impenetrable. Trying to get beyond the marketing hype and brand noise isn’t always easy. That’s why the Deloitte Swiss Watch Industry Study 2020 is worth a look for a truly objective insight into what the hell is really happening on Planet Watch. Conducted between August and September 2020, the study is based on a survey and interviews with 55 senior executives in the watch industry. In addition, 5800 consumers were also surveyed across China, France, Germany, Hong Kong, Italy, Japan, Singapore, Switzerland, the United Arab Emirates, Britain and the US (FYI, Deloitte – you really hurt our feelings by missing out Oz). You can read the whole thing here. But it’s very long and a bit dreary at times, if we’re totally honest with you. Selflessly, therefore, Time+Tide have done the dirty work and cherry-picked the key details, so you can find out what the watch world is really worrying about. Gloom abounds From the Second World War to the quartz watch revolution to the gatecrashing efforts of the Apple Watch, the Swiss watch industry has proved famously resilient. But COVID has dented this spirit of defiant optimism. Some 85 per cent…
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