As the anticipation rises and the desert air shakes from F1 engines firing up, before the five lights go out at the 2021 season-opening Bahrain Grand Prix, we will see the Rolex hands ticking into position, ready to start racing. Time+Tide will, of course, have watches on the mind. Any sport associated with speed and timing has some link to timekeeping and watches by association. But, unlike Omega with the Olympics, and Seiko with World Athletics, Formula 1’s litany of watchmakers are all entwined even deeper. Not only with timing the laps, but also with the sport’s reputation for opulence and cutting-edge engineering. Developments in the world of F1 timekeeping sponsorship aren’t usually the most exciting part of a season. This, after all, is a sport where the cars travel at over 320kmph, political turmoil bubbles away in the paddock and there are occasional spectacular crashes where modern safety measures (usually) allow drivers to walk away unscathed. But for keen-eyed viewers there is a lot to be gleaned from which watches are worn where. While the regulations for 2021 only allow minimal changes to be made to the cars from last season, this year has seen quite a lot of…
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