Schedules are printed. Bags are packed. Passports located. We. Are. Ready. For. Baselworld. Next time we Wind Down, it’ll be over a frosty Feldschlössen (our Basel beer of choice) and there’ll be pretzel crumbs all over the place. What happened Horological marketing departments are a fairly conservative bunch on the whole, because luxury watches are, apparently, a serious business. It seems that Corum are the exception that proves the rule. This video for their 2017 collection is, hands down the best watch ad we’ve seen in a long time. Corum marketing team, we salute you, completely laughable (watch the video) Bubble Earth/Sun/Eye watch, we kind of want you. Last Friday we posted a picture of a Seiko on FB and asked, innocently enough, if there was any love out there for Seiko dive watches? Eighty-one comments, 1200-odd likes and god only knows how many shared photos later, we’re pretty sure that there is. Aside from that usual roster of Turtles and SKX models, we were particularly impressed to see half a dozen or so Blue Lagoons. Clearly the hot Seiko this season. What really mattered Well, TAG Heuer made a convincing argument for the future of the Swiss smart watch, in the shape…
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