There has been terrifying talk in the Time+Tide office of the ever-dwindling amount of time until Christmas (nine Fridays, NINE FRIDAYS) and you can almost hear the luxury watch industry kick into high gear – parties are planned, last minute products launched, all in an attempt to earn a coveted spot under your tree (and then your wrist). But one story that keeps on giving, no matter the season, is the old battle of horology versus technology, and this week has delivered on both fronts. So, fix yourself a pre-December eggnog and settle in for the Friday Wind Down. Smart watches According to Gizmodo, smartwatches aren’t quite living up to the hype, with market intelligence firm IDC reporting a 51.6 per cent drop in smartwatch shipments in the third quarter of 2016. Sure, Apple’s second generation of their titular watch is a big improvement on the original, with GPS capabilities, a 70 per cent faster processor and much improved OS getting us closer to a genuinely useful device. But there it is… The question remains… Will improvements in the category be enough to overcome the fundamental issue – that smartwatches lack that singular, killer functionality to transition them from a gadget into a necessity.…
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