FRIDAY WIND DOWN: Here’s the reason we just released two watches with George Bamford instead of one

It’s not really a stretch to say that after a slow, weird, stymied kind of year we are off to the races. Last week we launched the third edition of NOW Magazine, which has kept us run off our feet this week sending out copies to enthusiastic watch lovers around the world. This week, we are launching our first ever watch. And not just one, two. We are delighted to introduce you to the Bamford London x Time+Tide GMT1 Limited Edition of 50 pieces and the Bamford London x Time+Tide GMT2 which will be produced only for 2021. The reason we wanted to release two watches with George Bamford instead of one is simple. While we love the excitement and anticipation of getting a limited edition watch on your wrist, we also understand the frustration and occasionally bitter sentiment that comes with not being able to get the thing that you want. We wanted to have our cake and eat it too. So we worked with George on two designs. One that would be limited to 50 pieces, and another that would be unlimited in numbers but only produced for 2021. So if, like George says in the interview with…

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