The human race has evolved to the point it has, not thanks to strength, or speed, or even intelligence. The human race is where it is because of our ability to collaborate and work together. Any chimpanzee would easily physically overpower a human, but they cannot collaborate with groups of more than 150, while humans can form nation states with millions of strangers and effectively work towards a common goal. In 2020, this need for collaboration has only become more evident as a requirement to succeed in anything, be it vaccine research and development or economic recovery packages. Collaboration is critical in the watch industry, too, with watchmakers across Switzerland producing components for a single timepiece for hundreds of years. This spirit of collaboration has exploded in 2020, with more and more brands working together, and it has produced some of the most interesting and creative watches we’ve seen in a while. We saw Moser and MB&F join forces and this week TAG Heuer announced their latest project with the Bamford Watch Department. Redbar have also painted the town burgundy recently with Rado that we’ll have more information on in the coming days. Next week we are eagerly anticipating another project…
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