It’s a story we’ve been writing in our weekly editorial meeting for months and months: the idea that lug to lug measurement is a more important fit-telling metric than any other. In layman’s terms, that’s the distance between the outer tip of two opposing lugs on either side of the case. So much discussion. So many feelings. So finally, after whinging and whinging about it, we identified that Zach was the most passionate on the subject, and he got the gig – a story was briefed to illustrate extreme examples of why lug to lug matters to the extent that other metrics we rely on, such as case diameter, can border on redundant in comparison. What Zach filed shortly after was unpublishable. It was more than 2000 words and veered wildly from the topic to another sibling topic, which is big watches that wear small. It was actually great, to be honest. So thorough and so in the pocket – Zach has a well and truly sub 7-inch wrist, so it was clearly something he’d thought a lot about, with many, many real-life examples to bring the subject to life. To cut a long story about a slender wrist short,…
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