In the timeless words of Lil Pump, “Gucci gang, Gucci gang, Gucci gang, Gucci gang, Gucci gang, Gucci gang, Gucci gang (Gucci gang!)”. Evidently, Italian fashion juggernaut Gucci has heeded these wise words of advice, because the vogue maison’s gang has just swelled considerably, as a result of partnering with eSport giant Fnatic. For those of you who don’t indulge in video games, this may seem like a slightly odd move for a company whose usual remit has been making luxury sandals … but it may prove to be a smart one. In fact, just last year, Yahoo Finance published a story that stated, “Gaming is the fastest-growing form of entertainment in the world. Revenues have been increasing globally at a clip of 9.7 per cent per year. Last year (2018), video game revenues totalled $139 billion. By 2022, the global video game market is estimated to be nearly $200 billion.” And this was reported before the COVID-19 global pandemic, which, if anything, has only further enhanced and necessitated the rise of esports. Fnatic was founded way back in 2004 in the UK, and according to the global esports entertainment organisation, they “are the most successful eSports brand of the…
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