Well, it’s taken six years, but today a dream comes true. I am thrilled beyond measure to announce that former GQ Australia Editor, and recent Geneva Watch Days collaborator, Mike Christensen is joining the team as European Editor – Time+Tide is coming to London! The London-based role vanquishes the tyranny of distance and sees Time+Tide move closer to the very heart of watchmaking. Why the UK? Why now? We’re humbled – and I must admit, surprised, as it’s happened totally organically – to say that our UK-based readers are in steep ascent year on year. In 2018, UK readers consumed 650,500 sessions. In 2019, that number nearly doubled to 1.1m. In 2020, UK readers comprise around 10 per cent of Time+Tide’s total traffic, making them the third largest group after Australia and the USA. Meet Mike Mike, a Brit himself, is widely known and respected in the watch industry, and in the broader style and luxury space. Through his stint at GQ, he was a fellow Baselworld and SIHH road-warrior. I have many, many memories of slumping with Mike in the media lounges of the Swiss-based fairs, battling brutal jetlag with bottle after bottle of warm beer. It never worked,…
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