One of the malaises sweeping the Swiss watch industry is, in my oh-so-humble opinion, that of homogeneity. From a distance, the world from the wrist down looks remarkably similar: round, black-dialled steel sports cases in a style that sits somewhere on a spectrum between vaguely retro to full-blown reissue. I’m well aware that this isn’t a new phenomenon, but today a properly original watch design is an exception, rather than the rule. Louis Vuitton’s Tambour case is original. I mean, sure, it’s round and sporty, but it is also possessed of a really interesting case, with an inwardly curving profile that looks like it was actually designed by a person, rather than a committee. And it’s not just the case — the whole kit and caboodle is dramatically different from what you’d expect from a Swiss watch, which is unsurprising because the visual identity and IP of Louis Vuitton is so strong, and so pervasive. There are versions of the Tambour in the house’s famous motifs, but this option is a little more — for lack of a better word — stealthy. For all that the palette is monotone, this is not a shy watch. There’s that aforementioned sweeping profile,…
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