I got to wear this icon-inspired Bremont Hawking in white gold for a brief moment in time, which is particularly apt given its association with Stephen Hawking. Here’s my ten pennies’ worth on the watch. Truth be told, I am desperate for this watch not to disappoint because Hawking is a hero of mine I’d like nothing to ever taint. I went through similar emotions when Omega-loving Eddie Redmayne portrayed Hawking in the British physician’s very own Hollywood blockbuster. Fortunately, Redmayne came through with the goods and won an Oscar. It made me happy that someone of Hawking’s great scientific importance and intellect had been further eulogised and made culturally more relevant because of it. So, no pressure, Bremont — as long as this watch wins some awards at next year’s Grand Prix d’Horlogerie de Genève, we’ll be sweet. Jokes aside, the thing about collaborations, partnerships, pairings – however you want to describe them – they need to feel authentic by possessing actual meaning and synergy. With a luxury market now rife with brands and personalities looking to make a quick buck or million, a successful one requires a solid backbone for any hype garnered to be able to subsequently…
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