It was a Friday afternoon last November when I met Jan Edöcs, the CEO of Doxa S.A. He was here for the launch of the brand in Australia, and not only brought the full collection of watches from 2019, but he was also generous enough to share what they had in store for 2020, including early renders of the DOXA SUB 300 Carbon Aqua Lung US Divers, which as of now is available to pre-order here. ** Rumours are circulating that this watch is already sold out – for now, we can say that an Australian allocation remains for launch at midday AEST, though this will be updated once it is gone. Click on this text for updated sales information. ** While it’s always hard to get a true sense of a watch from renders, this one was different. It was carbon. It bore a striking yellow and black colour scheme. It was aggressively priced. And it had a certain logo on the dial. My instincts were overwhelmingly that it was a winner. From a brand whose core identity is based on the strength of their designs from the 1960s, this watch was a bold statement about DOXA’s 21st century…
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