As far as origin stories go, the Reverso has one of the best. Back in the 1930s, Jaeger-LeCoultre’s most famous model was conceived to withstand the rigours of polo, thanks to its ingenious flip-over case design. When the mallets started swinging and balls went flying, the watch could safely bury its face until the action was over, using its caseback as protection. Much later (1994 to be precise) the line evolved to include two-faced models, and the story became less about hiding away when the going got tough, and more about choosing which side was best equipped for the task in hand. It was a split personality. And really, who doesn’t love the idea of that? We’re all familiar with the double lives led by Batman and Bruce Wayne (in fact, both Kilmer and Bale have worn Reversos in their turns as the Caped Crusader), Spider-Man and Peter Parker. And let’s not forget it’s more than just comic book stuff – the alter-ego concept stands up in just as well IRL. Take Beyonce and Sasha Fierce – the ballsy character she used to step into when she needed to transcend her pre-show nerves (maybe she borrows Jay-Z’s from time to time). But if that’s…
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