For many consumers and manufacturers, now is not the time for extravagant, outlandish watches. That’s not to say SIHH doesn’t have its fair share of outlandish, extravagant and (it must be said) amazing timepieces – but they’re very much a niche proposition. The vast majority of real-world buyers are after something simpler and in a soft and uncertain economy the versatile round steel watch, free of gimmick and full of quality is an appealing option. Happily, this year SIHH is delivering quite a few watches that fit this bill. For me, one of the best is the revivified Jaeger-LeCoultre Master Control collection. For the past 25 years, these clean, round watches have been the starting point for many who’ve wanted to get into the brand, but (for whatever reason) haven’t heeded the call of the Reverso. These new Master Controls are pitch perfect heritage-ish watches that do everything right. The collection includes a dual time and a chronograph that we’ll show you down the track, but for now we’d like to focus on the Master Control Date. Before we get to that stunning dial, it would be remiss of us not to mention the well-proportioned 39mm steel case, which is très slim…
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