Brand ambassadors aren’t new. 30 years ago, TAG Heuer already had several of them, as part of the brand’s marketing strategy. One was, however, more important than others: a true idol named Ayrton Senna. He is the one that made TAG Heuer cool again, back in the 1980s and 1990s, by wearing an admittedly not-so-discreet, Steel-and-Gold, Analogue-Digital TAG Heuer S/el. But at that time, it was the watch to have for F1 fans. Times have changed, Senna is long gone and designs of watches too (for better more than for worse) but TAG still relies on Ayrton’s aura to create F1-oriented timepieces – and the recently introduced Carrera Senna Editions with Heuer 02 and Heuer 02T Tourbillon movements still retain the cool-factor of “Magic Senna”.
Continue reading ‘Hands-on – The new TAG Heuer Carrera Senna Editions (Heuer 02 and Heuer 02T)’
