It’s no real surprise that Rolex – the world’s most reputable brand – is a class act. For me this was proven when I saw the beautiful new green-dialled Day-Date 40 on the first day of this year’s Baselworld fair. That class factor was cemented when I discovered the watch was available in stores on the very same day of its release. Not many brands could pull off a move that smooth. On the surface, this is a new variant of last year’s Day-Date 40 (a watch we’ve already covered in some depth) with a dial Rolex is calling ‘olive green’. But it’s more than that. This year marks the 60th anniversary of the Day-Date’s introduction – six decades over which it’s become synonymous with leadership and success – so this new iteration is something special. It’s available in Everose gold and white gold versions, and we suspect that the wait list will be lengthy. As far as the watch goes, it has all the grace, charm and impeccable pedigree of the regular Day-Date 40. The silky smooth jubilee bracelet, the eternally faceted fluted bezel, 40mm Oyster case and of course the next-generation, Superlative Chronometer certified 3255 movement. And while both metals feel wonderful…
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