If you’ve ever looked down at your smart watch and thought, ‘If only I could change that case out for a real mechanical watch by a recognisable Swiss luxury watch brand,’ boy are you in luck because that’s exactly what TAG Heuer’s new Connected Modular 45 allows you to do. Going one step further than just a strap hack, the watch also has a tiny masterstroke in that you can change the lugs too, which can have the effect of changing the whole appearance of the watch. All in all, it does the equivalent of unleashing the Swiss hounds on Silicon Valley, by introducing something new to the smart watch suite that the tech community will never be able to. TAG Heuer’s first Connected was the luxury watch industry’s only serious foray into smart watches and the stakes were high. “This will either be my greatest success or biggest failure,” said TAG Heuer CEO Jean-Claude Biver at the time. It turned out to be neither, because while the sell-through was apparently very good (Biver would have you believe it was unprecedented and the most sold TH model since it was released), it has just been superseded with a new version that is not, unfortunately for…
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