While Heuer’s ties to motor racing are well known, TAG Heuer played on its less well known past connections with the sport of boxing to launch a watch celebrating the legendary Muhammed Ali. This commemoration comes just months after the boxer’s death, yet this 43mm piece demonstrates that a lot of attention was put into its development, blending vintage traits into a more modern platform. What could simply have been a good marketing coup turns out to be a nicely crafted watch, which as a bonus, comes in at a competitive $3,000 price point.
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