HANDS-ON: Truly timeless – Cartier celebrates its centenary with the Tank Louis Cartier 

It’s hard to overstate the importance of Cartier’s Tank. Not just in the rarefied world of watch design, but in the much broader fields of fashion and design. In a crowded scene full of pretenders it stands out, like an enduring style icon in a room full of so-called influencers. This year the Tank celebrates its centenary, and Cartier has released a brace of new Tanks to mark the occasion, in the Française, Américaine,  Cintrée and Louis Cartier collections. We’re going to look at the new steel Américaine shortly, but today we’re spending time with the most classical iteration, the large Tank Louis Cartier in pink gold. What you immediately notice about this Louis Cartier is just how little the design has changed since the Tank Louis Cartier was first introduced in 1922. Sure, little details such as the hands and Cartier text have changed, and the case construction is a little more sophisticated these days, but the fundamentals – the rectangular shape, softly curved case elements, Roman numerals and conical crown – are all the same. The second thing you will notice is the size. Under no circumstances could you accuse this Tank of wearing large, even though it’s the large-sized model,…

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7 years ago