When a watch enthusiast approaches a timepiece, they usually ask about specifications like case diameter or movement caliber first. Most people, however, will first want to know the price. It can prove a bit of a shock that such a small object can have such a high price tag. It is no secret that luxury branding is one element of increased prices and margins. But another more genuine factor of the cost of a watch is the actual time it takes to develop, decorate and assemble. Back in 2014, Patek Philippe president and CEO Theirry Stern explained in an interview that some of their creations can take six years to make – possibly even more for their most complicated references. Last month, Matthew Catellier explored this aspect of production in an article for Forbes. It’s a reminder of the extensive research and development, assembly time and quality control that each watch undergoes and that also might ease the minds of those who feel they’ve spent too much money on a watch. According to Thierry Stern, “A simple movement is minimum four years of work before you can present it. A complicated one, we’re talking about six years approximately. And a…
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