HOW TO: Build a potentially profitable vintage watch collection with a budget of $3000-$12000 per piece

A few years ago I attended a talk called, ‘How to Start a Collection’. The focus was on vintage rather than modern and the speaker was a prominent collector, so I looked forward to picking up some great tips. His advice was to anchor a collection with some key pieces, and he gave some examples. Impeccable reasoning, but there was a catch: the name of every piece began with Patek, Rolex or Panerai – and none could be had for less than $80,000. Most were some way north of $100k. So, what if you’re a watch addict of far more modest means? One for whom every $500 increment in price gives real pause for thought. And one who both wants and needs to feel that he or she hasn’t done something dumb with their hard-earned money. Someone who, even at a more accessible end of the vintage market, wants the watch to have a fighting chance of holding its value over time, or better still, to appreciate? I asked a range of experts for advice – Jonathan Darracott of Bonhams (London), Pedro Reiser at Sotheby’s (Geneva), Toby Sutton at Watches of Knightsbridge (London) and Alex Ghotbi and Aurel Bacs at Phillips (Geneva). On…

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7 years ago