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HOW TO: Make your watch brand go viral, a marketing masterclass by Moser

It’s both reassuring and alarming to discover that H. Moser & Cie. CEO Edouard Meylan is a human version of his brand’s watches: he is stylish, sophisticated, smart (more on that later) and in possession of a sense of humour that is never too far from the surface.…

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Posted In: *News Columns, Interview
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9 years ago

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