One of the most interesting things about the Coronavirus pandemic is how everyone has had to adapt to the new norm. Social distancing, working from home, Zoom catch-ups and stockpiling booze and toilet paper like it’s gold bullion. All part of a day’s work in 2020. It’s also been fascinating and, for the most part, motivating to see how sports franchises across the globe have dealt with essentially not being able to operate since March. Now, for some disciplines, nothing much could be done – NFL, NBA, MLB, AFL, NRL, EPL … they all had to pack up shop for a fair chunk of the year. But other sports, thanks to the ever-growing popularity of Esports, have been able to not only survive online, but thrive. Motorsport is one such discipline that very quickly adapted to the digital-only era, and it’s been brilliant to see that it’s made the sport, if anything, more accessible and inclusive. What was once a grossly expensive spectacle, reserved for a privileged few, can now be enjoyed by anyone with an internet connection, sim racing set-up and a desire to clip apexes and dive-bomb opponents in breaking zones. That’s why Hublot and Ferrari have teamed…
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