When it comes to creative collaborations, few brands have the level of panache or skill that Hublot does. They have a few on the burner at the moment: their Orlinski watches and the one we’re looking at today – the Sang Bleu. To be a little more specific, we’re looking at the Hublot Sang Bleu II in titanium. Now, you might be wondering who (or what) a Sang Bleu is — if your French is good, you’ll have worked out that it means blue blood, which gives you a bit of a hint. Sang Bleu is a tattoo studio, with notable clients including Kanye West and FKA Twigs. But it’s 2019, so tattoo studio doesn’t quite cover all of what Sang Bleu is or does — it’s also a fully fledged design agency, magazine and media platform. Sang Bleu has worked with heavy-hitters like Balenciaga and Rick Owens. The man who drives much of this, and who’s behind the Hublot collaboration, is Maxime Büchi. I sat down with him at Baselworld earlier this year and had a very enjoyable, to-the-point interview. Unlike many interviews that take place under the rubric of the Swiss watch industry, this one was refreshingly free of…
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