Louis Vuitton, the watchmaker. As time goes on, this statement is gaining credibility and intrigue. And intrigue is certainly the word I would use to describe this shoot, which involved the Time+Tide team flying to Queenstown in New Zealand with Louis Vuitton to explore the brand’s high watch collection 2019. The setting was, sparing all cliches, akin to a natural paradise. The experience also included an interview with one of the world’s master watchmakers, Michel Navas. But back to Louis Vuitton, and their selling proposition. It’s important from the outset to put things in perspective in terms of the rarefied air — much like Queenstown — that Louis Vuitton breathes. Just a handful of brands are authorised to put the Geneva Seal on their watches, and LV sits alongside some of the greatest: Cartier, Vacheron Constantin, Louis Vuitton. But perhaps best of all, Louis Vuitton has what you can credibly argue is an iconic watch — the Spin Time, which is a jumping hours complication with a difference. The jump involves a practically instantaneous flip of a cube, giving the function a dash of dynamism and fun. Let me go off script right at the start and say Felix and I think this…
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