Find Part 1 of the Rolex Datejust history right here. A Power Watch in 1989: The Reference 16233 A good example of the historical adaptability of the Datejust came with the reversal of world fortunes in the 1980s. There were the literal fortunes made by young traders on Wall Street but also the overall optimism drawn from events of the decade leading up to the fall of communism in Eastern Europe. It was a good time to be Rolex (was there ever a bad time?), who used the energy of the time to evolve the Datejust into the reference 16233 you see here. This particular example is a vibrant and expressive combination, which in my mind completely sums up a lot of the cultural surge and individualism of the ’80s while eschewing some of the more questionable lapses in taste. In contrast to the earlier 1601, this Datejust streamlines the visuals in the form of a slim sapphire crystal and flat dial. The necessary quality textures are still present via the slightly more substantial fluted bezel and the geometrically perfect gold bar hour markers, which have lume plots subtly integrated into their ends. Mobile phones, personal computers and fax machines…
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