IN-DEPTH: The Minase Divido

Minase DividoA round watch case like few others, sharp angles, quirky Japanese design and a Swiss movement? Surely that can grab your attention, even in these weeks of big stories from Switzerland. At a time when just as many gravitate towards the well known, we have the ones that turn towards another path, a path less crowded, where you will find small manufacturers like Minase. In the Akita province of northern Japan, Minase, more atelier than maison, produce around 500 watches a year – of which the Divido, unusually, is the only round watch, rising to fame a while back on the wrist of former Japanese Prime Minister Shinzo Abe at the G7 summit, in the very same purple-blue we are looking at today. The brand has only existed since 2005, with a strong following in Japan, under the ownership of Kyowa Co, a specialist tool maker that had expanded into precision watch parts. With its perfect size of 40.5mm and a strong angular case design, there is a wealth of details few other small manufacturers dare enter into production – and in these intricate details the Divido truly shines. A case architecture and finishing that also shines in the physical…

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