The story in a second: Bulgari’s latest take on the Octo Finissimo Automatic is the anti-gold gold watch. How about a riddle to start your Monday off right? When is a gold watch not a gold watch? When it’s Bulgari’s darling, the Octo Finissimo Automatic, in rose gold. Now, obviously it’s a gold watch, but it looks and wears like no other gold watch I’ve ever had the pleasure of wearing. The case While the movement and other elements of habillage are important to this watch, really, it’s about the case (and bracelet — more on that shortly). The design, the material, the treatment. All of it really. Let’s start with the familiar. The Octo Finissimo case itself is a pretty well-known quantity by now. It’s a much thinner (5.15mm to be precise) version of the regular Octo, which is an evolution of Genta’s original design. The Octo Finissimo Automatic is all sharp lines; the only curves to be seen are the bezel (even that is encompassed by an octagonal frame) and the crown. Everything else is facets and angles. The resulting look is instantly iconic, a strong, decidedly contemporary look that, unlike many high-end avant-garde designs, manages to be…
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