Editor’s note: Sandra wrote this lovely piece at the start of the year, and it speaks to one of the biggest movements (if you’ll pardon the pun) in the watch industry over the last few decades – the rise of the in-house movement. I won’t steal Sandra’s thunder, but suffice to say it’s worth a read. If you’re considering buying a new watch, one of the least important questions you should ask is: “Does it have an in-house movement?” To be blunt: the mere existence of an in-house movement does not necessarily equate to a better watch. So why do we see the in-house claim being made by so many watch brands? Why do they use it like a badge of honour, a mark of prestige and exclusivity, a (strongly implied) guarantee of superior quality – and a reason for charging a higher price? Let’s start with what the term actually means. Like many words that have been hijacked by the luxury marketing community and rendered meaningless through misuse and overuse, “in-house” has been reduced to little more than jargon – and has bamboozled watch buyers in the process. In its true sense, an in-house movement’s components must all (screws,…
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