For generations, the business of buying and selling watches has remained remarkably stable. But all that’s changed in the digital age. This is your guide to watch buying in the 21st century, which originally appeared in our buying guide NOW, which you can download here. You can’t buy the above watch. It was made in a limited edition of 100, and sold out in a matter of hours. It was made for, and sold by, a TAG Heuer news and review site. Ten years ago this online-only watch would have been unthinkable, in another 10 it might be the norm. So where better to explore the rapidly changing world of buying and selling watches online than in the inaugural print publication of a watch website? And when better to do it than now? Mechanical watches have been around for hundreds of years. They’ve survived, and thrived, under war, economic hardship and even the invention of the iPhone. In many ways these old-fashioned, outdated machines are the epitome of the analogue, offline world – an authentic artisanal object created by craftspeople who trace the lineage of their skills through generations. Few things could be further from the digital now than the traditional…
The post INSIGHT: The horologist’s guide to the galaxy appeared first on Time and Tide Watches.
Continue reading ‘INSIGHT: The horologist’s guide to the galaxy’